Attention FOE Dealers:

Below is a letter and a link to a short video from our partners at Briggs & Stratton and their CEO Kristina Cerniglia. Please take a moment to watch and fill out a short survey. We appreciate your support!

“Dear Dealers,

I am pleased to share a video message of my vision for the company, updates on key initiatives, and my commitment to support your business. We are doubling down on what matters most to you: product reliability and stability, fast parts, warranty support, improved customer service, and above all, trust and transparency. We have your back.

Here is what you’ll hear in this short video:

• Our commitment to listening: Your feedback is crucial to our efforts to rebuild and reinvest.
• Investments in our facilities: We’ve made multi-million dollar investments to improve efficiency and innovation. 
• Focus on quality: We’ve implemented rigorous new standards, including improvements to BIG BLOCK heads and wire harnesses. 
• Optimizing our supply chains: We’re working to improve parts availability and delivery times, building on successes like moving Ferris parts to Power Distributors.
• New Master Service Technician (MST) Training Program: Launching this fall, this program will keep your teams updated on our latest products and services. 

Watch the Video

Thank you for your loyalty and partnership. We will win together. Take this short survey and let us know if you’d like more content like this in the future.”